DESIGN

Styles come and go. Good design is a language, not a style.

Believe it or not, design is not just about the fonts, colors, images, or layout a designer chooses. Yes, we call it designing and the result is often called a design, but really design is about problem solving. Great design solves real business challenges.

The most innovative companies know this. That is why everyone loves them and why they continue to be the best. Yes, their product or website may visually look great, but the real reason why these companies rise to the top is that they solve their business challenge better than their competitors do.

Design is something a company has to really want and own. When you look at innovative and design-driven organizations, there’s a conscious effort to build a system for design to live within.

MARKETING

Content builds relationships. Relationships are built on trust. Trust drives revenue.

Marketing is the study and management of exchange relationships. Marketing is the business process of creating relationships with and satisfying customers. With its focus on the customer, marketing is one of the premier components of business management.

The traditional marketing mix refers to broad levels of marketing decision, namely: productpricepromotion, and place. To be able to customize this we need to know everything about our competitors, the market, our target audience demographics, needs, desire and demands.

DEVELOPMENT

Designing with development in mind is about working as a team, not merely completing a step in a procedure.

Designing for development is about finding the solution that produces the best possible user experience with the least moving parts.

Web applications aren’t one-and-done projects. They need to grow, evolve, be maintained and change—sometimes rather quickly. When making decisions, designers must consider how the design is constructed. A design that looks great to the user but breaks every time a developer needs to make a change isn’t a great design—it’s a pretty interface with an underlying problem.

SOCIAL MEDIA

Content is fire, social media is gasoline.

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analyticstools, which enable companies to track the progress, success, and engagement of ad campaigns.

When using social media marketing, firms can allow customers and Internet users to post user-generated content as online comments, product reviews, etc. also known as “earned media,” rather than use marketer-prepared advertising copy.

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